Senior Marketer - Minneapolis or Home Based
Thanks for your interest in the Senior Marketer - Minneapolis or Home Based position.
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REQUIRED QUALIFICATIONS:
Knowledge of:
- Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
- Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
- Customer relationship management (CRM) platform experience – Salesforce and Pardot preferred
- Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
- Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
- Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to:
- Informally lead down and across through team building/mentoring—while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
- Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP/Be The Match partners that improves our Customer Engagement Index score year-over-year
- Lead through transformational or process change and create alignment within teams
- Learn NMDP/Be The Match’s key constituents, our affiliated audiences, and the bone marrow transplant (BMT) industry at large
Education and/or Experience:
- Bachelor’s degree in marketing or related field.
- 6+ years of experience in a marketing role with experience leading cross functional project teams and agency management
- Demonstrated experience working with product management functions and employing integrated marketing talent to deliver results
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
- Master’s degree in Marketing or related field
- Experience in medical/healthcare/scientific marketing