Senior Manager, Marketing & Digital Analytics - Hybrid/Remote

REQUIRED QUALIFICATIONS:

Knowledge of: 

• Digital marketing channels, tools, and performance metrics (SEO, SEM, social media, email marketing, etc.).
• Customer Data Platforms (CDPs) and marketing automation technologies.
• Data analytics tools and techniques, including data mining, predictive analytics, and statistical modeling.
• Web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Data visualization tools like Tableau, Power BI, or similar.
• Best practices in data governance, data management, and privacy regulations (GDPR, CCPA).

Ability to: 

• Develop strong relationships and build trust and confidence with partners.
• Influence with strong problem-solving skills and a solutions-oriented mindset.
• Lead and mentor a high-performing analytics team.
• Translate complex data findings into actionable marketing insights for stakeholders.
• Implement and optimize marketing and analytics technologies, such as CDPs and automation tools.
• Collaborate with cross-functional teams to drive business growth through data-driven decisions.
• Communicate effectively with senior leadership and present data insights clearly and concisely.
• Build and deploy process improvement.

Education and/or Experience: 

• Bachelor's degree in marketing, data analytics, business administration, or a related field.  Upon evaluation, equivalent related experience and/or education may be substituted for the degree requirement.
• Minimum of 7-10 years of experience in marketing analytics or digital analytics roles with 5+ years in leadership roles.
• Proven experience in leading and developing teams in a data-driven environment.
• Demonstrated experience in using data insights to drive marketing strategy and business growth.

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Master’s degree in business, marketing analytics, data science, or related field.
• Experience in the healthcare or non-profit sector.
• Knowledge of advanced statistical and machine learning techniques.
• Experience implementing and optimizing Customer Data Platforms (CDPs).

DEI COMMITMENT: 

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

BENEFITS:
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information