Senior Digital Marketing Data Analyst - Hybrid/Remote

REQUIRED QUALIFICATIONS: 

• Proven experience in developing multi-channel digital marketing campaign reporting and dashboards – combining campaign performance data from paid ad channels (Facebook, Instagram, Twitter, YouTube, etc. paid ads, Google AdWords PPC, display ads on ad networks / platforms such as Trade Desk, or other DSPs) and non-paid channels such as Google Organic Search traffic to company/organization website, SFMC email campaigns and organic social media posts/video posts on Facebook, YouTube, Instagram, and TikTok. 
• Extensive experience with Google Analytics GA4 360 configuration & reporting, Google Tag Manager, developing GA tracking URLs via URL builders, and creating advanced Google Looker Data Studio dashboards.
• Salesforce Campaign reporting experience (integrated GA4 360 + Salesforce Marketing Cloud (SFMC) reporting – shared marketing audiences between GA4 360 and SFMC)
• Experience with GA4 implementation approaches and technical trouble-shooting actions for digital campaign tracking technologies (e.g., tracking URLs, pixels, cookies, audience data sharing/integrations, etc.) and A/B testing tools/platforms and methodologies.
• Experience in Interpreting data, authoring reports, and making actionable recommendations.
• Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.).
• Proficient with Microsoft Access, Word, PowerPoint, and other applications in the Microsoft Office suite 
• Familiarity with data visualization tools (Looker, Tableau, others)
• Superb communication skills and the capacity to serve as a technical translator of campaign data/results into recommendations for strategic marketing team members and Salesforce marketing operation team members. 
• Excellent analytical skills and project management abilities; including the development of analytics project scope requirements.
• Attention to detail. 
• Good follow-up skills, ability to collaborate with numerous cross-functional partners/teams. 

Education and/or Experience: 

• Bachelor’s degree or higher degree in Marketing, Marketing or Business Analytics, Data Science, Computer Science, or equivalent experience.
• Minimum of 5-7 years of experience in a digital marketing campaign / multi-channel marketing / web analytics analyst role or marketing data scientist role with a focus on experience in digital marketing measurement strategy, campaign reporting, and analysis (2-3 years of experience with GA4) in the healthcare services industry (or comparable industry/sector).

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration) 

• Experience in working with large advertising agencies such as Publicis / Sapient on digital marketing campaign reporting across multiple paid and non-paid (PR) channels.
• Experience using project management tools/platforms such as Asana and/or Jira.
• Experience utilizing data wrangling/cleansing/integration tools (e.g., Alteryx, Talend, Tableau, Datameer, MySQL, Looker, others)
• Experience with utilizing Oracle databases, and/or experience with other relational databases and familiarity query techniques (e.g., SQL) 

DEI COMMITMENT:

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

BENEFITS:
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information