Non-Profit Email Marketer - Hybrid/Remote
REQUIRED QUALIFICATIONS:
Knowledge of:
- Extensive history and current hands-on-keys knowledge of the Blackbaud’s Luminate Online platform including building emails, landing pages for media, creation of donation forms and collecting financial donations.
- Hands on fundraising experience with Salesforce Nonprofit Success Pack.
- Knowledge of non-profit industry including fundraising best practices and emerging trends.
- Deep understanding of marketing and email strategy including best practices, creation, and execution.
- Email optimization
- Ability to proof/edit content
- A/B testing
- Ability to build email templates and email components
- Use dynamic content
- List management reporting
- Understanding of CAN-SPAM, GDPR
- Understanding of Accessibility (Section 508) and Web Usability Standards
Ability to:
- Must be able to thrive in a highly collaborative, cross vertical environment.
- Excellent time management with the ability to prioritize multiple projects at one time.
- Communicate strongly and effectively with peers and leaders.
- Continuously drive for results.
- Proven ability to think quickly and strategically to resolve conflicts.
- Strong desire to learn and try new things.
- Must exemplify our Be The Match Standards.
Education and/or Experience:
- Bachelor’s Degree in related field. Upon evaluation, equivalent experience and/or education related to the minimum experience may be substituted for the degree.
- 3-5 years of demonstrated success in working directly with Luminate Online including experience with interactive communications or direct response program development.
- Experience with Litmus for testing of emails.
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
- Working knowledge of core web development programming languages (i.e., HTML, XTML, XHTML, & CSS) and experience with Blackbaud Luminate Online, Google Analytics and integration of metrics reporting strongly preferred.
- Current hands-on-keys experience with Salesforce Nonprofit Success Pack for email implementation and collection of financial transactions.
- Familiarity with Raiser’s Edge is desired.
- Have a willingness to advance their technical skills.
Other Requirements:
- Must have Non-Profit Experience
Be The Match offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: Be The Match Benefit Information