Manager, Digital Marketing (Salesforce Strategy) - Hybrid/Remote
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REQUIRED QUALIFICATIONS:
Knowledge of:
- Multichannel marketing communication strategies and implementations
- Salesforce marketing technology stack
- Dynamic personalization
- CX best practices
- ESP best practices and regulatory compliance
Ability to:
- Demonstrated ability to navigate complexity and work collaboratively – experience in operating within a matrixed organization in an interconnected world and in navigating process and politics to create alignment of purpose across the org to drive branding excellence.
- Demonstrate excellent skills in influencing management at all levels; consensus builder.
- Strong interpersonal and communication skills with leaders on all levels both inside and outside the organization.
- Synthesize complex data and drill down to critical insights.
- Experience in developing and managing a high-performing team.
- Extensive knowledge of digital communications best practices, regulatory compliance and data security
Education and/or Experience:
- 5+ years experience with business and campaign implementation of multiple Salesforce products such as Marketing Cloud, Sales Cloud, Community Cloud, Experience Cloud, Pardot
- 5+ years experience in dynamic personalization and segmentation
- 2+ years people leadership
- Marketing technology implementation and platforming experience
- Requirements documentation
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
- 2+ years people leadership
- 2+ years experience with Salesforce Interaction Studio, Salesforce Loyalty Management Sitecore XM, Sitecore CDP
- Analytics and data analysis: GA360, Google Analytics, etc.
- Vendor relationship management
- Product Owner and/or Scrum Master experience, with a coaching mindset
- Digital project management tools experience, such as Asana, Jira, Confluence, Basecamp
Proof of being up-to-date on COVID-19 vaccination, including a booster when eligible, with acceptable documentation is required for employment. NMDP will consider all requests for medical or religious accommodation.